RAIN Notes: Wednesday, December 15
Jottings of Note
— The Shift Is Underway… (The Verge)
— …and a Successful Shift (True Native Media)
— New Standards (AIR)
Author: Brad Hill
Podcast listeners listening more: Acast/Nielsen study
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
NAD sues SiriusXM for lack of podcast transcripts
In what could be a warning to all podcast networks, and a boost for audio transcription services, the National Association of the Deaf has sued SiriusXM for failing to provide transcripts of podcasts. The suit covers Stitcher and Pandora as well. This action harks back to a previous lawsuit against Netflix. Continue Reading
Listeners embrace local shopping: SXM Media to marketers
“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers. It’s the result of a 2,000-person survey of listeners. Continue Reading
Food delivery services reach an eager audience via podcasting: Nielsen
New information released from Nielsen’s ongoing Podcast Listening Buying Power survey shows that podcast listeners are twice as likely to use food delivery services, according to a research bulletin sent to RAIN. Food delivery is broken out to three types: Restaurant delivery, meal kits, and grocery delivery. Click through for details and infographics. Continue Reading
Jokes are lyrics: Royalty activism on behalf of comedians raised to new pitch
Copyright activists, comedians, and streaming services have roiled during the last week over new efforts to pay comedians for their ownership of written material in addition to royalties for recordings of comedy albums. Right administrator Spoken Giants is in the middle of it. Some comedy albums have been removed from some streaming services. Click to untangle the controversy. Continue Reading
RAIN Notes: Friday, December 10
Jottings of Note
— The Best (Edison Research)
— Who’s Who (Podnews)
— Quick Study (SXM Media)
Small podcasts: merch for money. Big podcasts: self-sold ads.
Sirius XM-owned podcast company Stitcher released an array of year-end statistics. They include a surge of new listening, and a survey of how podcasts of different sizes make money. Click through for some detail and a link to the entire thing. Continue Reading
Podtrac Top Podcasts: One change for November as stability continues
In Podtrac’s recently released Top Podcasts ranker for November, we see the continuation of a sameness trend RAIN has been tracking for several months. The list measures Podtrac clients and is ranked by U.S. audience size. Click through for RAIN’s visual comparison, and Podtrac’s original November list. Continue Reading
SCA partners with Network 10 for podcast production and distribution
Southern Cross Austereo (SCA) is announcing a deepened existing relationship with Australian TV network and podcast producer Network 10. The tie-up is a multi-year agreement for distribution, hosting, sales representation, and development of new podcast co-productions in 2022 and beyond. Click for details and Network 10’s existing podcasts. Continue Reading
November saw fewest new podcast launches in over a year
Fewer new podcasts were dropped in November than in any month in a year, including last November. This according to the stats page at podcast stats company Listen Notes. There were 9.728 new shows launched in November, down from over 16,000 in October, and far fewer than the 87,448 new shows introduced in November, 2020. Continue Reading
RAIN Notes: Tuesday, December 7
Jottings of Note
— Just Don’t (James Cridland / Winslow Bright)
— Feelz of the Season (Deezer)
— Executive Layer (Spoken Layer)