Deezer partners with AdsWizz to sell local ads globally; promises a U.S. launch “in the coming year”

European music service Deezer has partnered with ad-technology provider AdsWizz to help monetize local ad inventory in many of its global markets. RAIN spoke to Tristan Rachline, Deezer’s head of global sales, about the value of using AdsWizz, how it approaches local markets, and the much-awaited U.S. launch. Continue Reading

Edison Research: YouTube is radio’s “quiet competitor”

YouTube’s influence and audience clout are widely recognized in a general way, but the video platform’s competitive stature is quantified explicitly in new data from Edison Research. In a 44-page slide presentation, one crucial fact is that radio’s most ardent listeners are sharing time with YouTube, especially in the CHR, Urban, and Rock categories. Continue Reading