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App Annie 2016 report: Mobile driving revenue for streaming’s old guard

App Annie 2016 report canvas

Mobile analytics specialist App Annie has published its 2016 Retrospective. The report tracked another year of growth for the app industry, growth in worldwide downloads and time spent in app. Many other reports last year pointed to mobile as a key source of listeners for streaming music services, but this retrospective revealed that it can also be a big revenue driver.

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MusicWatch time spent listening data sees Pandora in the lead for 2016

MusicWatch weekly music streaming TSL 2016 canvas

MusicWatch sent RAIN News a pre-release note with results of its 2016 'Music Streaming Wars' study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers.

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Spotify/GroupM survey evaluates streaming audio advertising

spotify-groupm-study-canvas

Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify's effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights.

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