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Triton Digital expands Soundcloud relationship to U.S. for programmatic

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This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton’s a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada. Continue Reading

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SoundCloud Go arrives in Canada with Triton Digital supplying ad monetization

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SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading

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Rumor Fact(ory): Spotify exploring SoundCloud acquisition

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Financial Times reported that Spotify is in “advanced talks” to acquire SoundCloud. The talks might be advanced, but sources told the publication that there were no details on how much money might change hands and the potential deal could still fall apart. We’ve been expecting to see more consolidation within the streaming music space, so this possible tie-up is an intriguing proposition. Continue Reading