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Omny Studio unveils analytics tool for streamed Apple Podcasts

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Omny Studio announced the launch of Apple Podcast Consumption Analytics, which was first announced in a webinar with RAIN News in August. This service is now out of beta testing and is available to enterprise customers. Customers using the analytics will be able to track and report consumption data from streamed plays of podcast episodes listened to on the Apple Podcasts app.

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Omny Studio announces podcast listening analytics that include Apple app plays

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In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple's Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny's technology is possibly the first of its kind.

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TODAY: RAIN/Omny podcast webinar promises exclusive announcement

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There are still a few hours left to register for today's free RAIN/Omny webinar, Beyond the Download: A Deeper Understanding of Podcast Listening. This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is "a game changer." RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees.

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Podcast metrics: A RAIN News webinar featuring Omny Studio

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Podcasting is the hot audio category, and podcast measurement is its most important issue. Omny Studio and RAIN News are partnering to produce a free webinar: Beyond the Download: A Deeper Understanding of Podcast Listening. Register now for Tuesday, August 16 at 4pm EDT. the illuminating session will be presented by Matt Saraceni, Head of Content at Omny Studio.

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Omny adds podcast analytics to its studio and hosting packages; aims for standard

Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard.

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Omny Studio seeks to bridge broadcast and on-demand

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Once a clearly defined term, podcasting now encompasses any kind of on-demand Internet program. As such, there is an opportunity for radio stations to jump into on-demand streaming in parallel with live webcasting. A new production application offers radio stations a tool to quickly turn live broadcast content into archived on-demand audio for streaming.

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