Triton Digital, parent company of podcast hosting and technology company Omny Studio, is announcing today that Omny is being introduced into Gaana, India’s largest audio streaming platform.
Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will have access to Omny’s podcast management technology, empowering Gaana’s publishing partners with tools for creating and distributing engaging content, and expanding their reach.
Gaana is perhaps best known as a music streaming app. But, like Spotify which is a better known brand globally outside of India, Gaana also distributes podcasts.
Until now Gaana has mostly traded in Indian-produced shows, presented either in Hindi or English. The Omny Studio portfolio will bring a more global reach with nearly 30,000 podcasts. the Omny hosting and management platform comes along with the deal, giving Gaana’s publishing partners new tools to work with.
“With over half a billion Indians accessing the internet on smartphones, there is incredible potential for podcasts with premium relatable content,” said Prashan Agarwal, CEO, Gaana. “We are thrilled to partner with Triton Digital to bring Omny’s library of diverse and engaging content to our 185 million+ monthly active users, which will inspire current and future creators across the country to create and share podcast content of their own.”
“We are pleased to partner with Gaana to bring a variety of entertaining and informative podcasts from creators around the world to this burgeoning market,” said Sharon Taylor, Managing Director at Triton Digital. “We pride ourselves on making intuitive, efficient technology that makes creating, sharing, and promoting podcast content easy. We look forward to working with Gaana to further access to engaging content and intuitive tools that will help to further the growth of the podcast industry in India.”