The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

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One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading


Omny Studio making Visualised Audio posts for social sharing

Australian podcast host Omny Studio released a new tool for sharing audio on Facebook. The company now offers automatically generated waveform videos called Visualised Audio. These customizable clips are intended to help podcasters get their shows ranked higher by the algorithms used by the social network. Continue Reading


Whooshkaa podcasting platform getting Facebook audio

Australia-based Whooshkaa announced that it will be using new audio sharing technology from Facebook, so its shows can be played directly from the social network’s main feed. “After months working with Facebook, we’re delighted to be the world’s first podcasting platform to take advantage of this new audio sharing technology, joining the likes of Spotify and the United States’ National Public Radio,” founder Rob Loewenthal said. Continue Reading


Facebook unveils new rights management tool for video (and music?)

Facebook has launched a Rights Manager tool to help monitor and protect copyrighted content on the social media network. The main focus of the discussion is “freebooting,” in which videos are easily ripped from the content creators and shared by Business Pages to grow their own online audiences to the loss of the original sources. At first glance, this isn’t an obvious musical development. But the comparisons between Facebook’s Rights Manager and YouTube’s Content ID programs are obvious and point to the broader consequences of this initial action by the social media company. Continue Reading