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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne Edison Research canvas

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading

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Strong forecast for digital audio advertising and programmatic in Australian IAB survey

IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading

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Wrapify and CBS Radio: Not exactly digital, or streaming, but definitely alternative

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CBS is partnering with Wrapify, the San Diego-based startup (founded in 2015) which wraps selected American cars with advertising, and shares revenue with the car owner. think of it as Uber without passengers. CBS Radio will use the alliance to drive revenue in the D.C. Metro market. Continue Reading

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Long-awaited AudioHQ-produced drama “Bronzeville” set for Feb. 7 release

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The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading