Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Spotify’s new “AUX” connects advertisers with musicians for in-concert and on-platform holistic partnerships

Posted on by Brad Hill

Spotify’s new AUX program is interestingly conceived to connect advertisers to targeted successful musicians for partnerships that benefit both the artist, who receives brand-name sponsorship, and the advertiser which gains access to the artist’s targeted audience. Naturally, artists selected for this program have substantial popularity and reach. Coca-Cola is the launch partner for this innovative marketing experiment, and the first artist to be involved is Peggy Gou. Click for much more info. Continue Reading →

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Rephonic / PodMatch advice to most podpreneurs: “Stop. Start a business instead.”

Posted on by Brad Hill

Putting aside the “Ouch” factor, a new study offers realistic advice to would-be podcasters, and many existing podcasters. In a report posted on the PodPros website, podcast database Rephonic and podcast guest provider service Podmatch put up some statistics that should give pause to any prospective podcast entrepreneur. Click for results and graphs. Continue Reading →

98% of global DTC brand marketers say podcasts are effective (Acast)

Posted on by Brad Hill

Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading →

What’s the internet worth? Consumers say $38,000 a year. And they like ads. (IAB)

Posted on by Brad Hill

Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading →

SiriusXM company AdsWizz intros “Mood Targeting” for streaming music advertisers

Posted on by Brad Hill

Adtech company AdsWizz has introduced a new targeting technology for marketers who advertise in streaming music environments. Called Mood Targeting, “The new product seeks to match the mood or content of an ad, to the mood of the listener’s song or playlist.” Targeting music mood was a Pandora breakthrough years ago, and Pandora originally acquired AdsWizz (both are subsidiaries of SiriusXM). Click for details. Continue Reading →

Triton Digital announces integration with Amazon Publisher Service; expansion for both services

Posted on by Brad Hill

Triton Digital is taking advantage of this week’s CES electronics trade show to announce the integration of its advertising marketplace with Amazon Publisher Services (APS). The union expands Triton’s audio ad inventory to existing APS publishers, and extends Amazon’s “interactive audio ads” to the Triton Digital advertising network. Continue Reading →