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7digital announces high quality audio strategy with new Meridian MQA format

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British streaming music platform 7digital announced a technology partnership with Meridian Audio, and is the launch partner of Meridian's MQA high-res audio format. MQA stands for Master Quality Authenticated, and delivers high fidelity audio in a streamable file size. We spoke to 7digital CEO Simon Cole about the importance of streamable high-res music.

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Breakthrough PodcastOne/AP partnership creates real-time podcasting

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In a first-of-its-kind partnership, PodcastOne and the Associated Press (AP) are partnering to create one-minute news podcasts. Special insertion technology will automatically deliver the most current 60-second program to each listener. Eighteen shows will be produced each day, seven days a week. RAIN News spoke to PodcastOne founder Norman Pattiz.

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How streaming created a hit before radio and without a record: Spotify study

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Will Page, Director of Economics at Spotify, published a revealing analysis of how Meghan Trainor's hit song "All About That Bass" became a charted hit, pushed more by streaming than by radio -- and even before the track was available to purchase in the U.K. The cross-continental story raises questions about music distribution strategies in an era when online engagement can create hit without traditional levers.

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TargetSpot’s co-CEO Leigh Newsome on Big Data in audio advertising

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Following up our coverage of the integrative partnership of audio ad network Targetspot and data company Quantcast, we wanted to understand the depth of integration, and what Big Data means for the online audio advertising industry. We chatted with TargetSpot co-CEO Leigh Newsome, and started by asking how this partnership is distinguished from previous work the two companies have done together.

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TargetSpot sharpens data-driven audience targeting with Quantcast integration

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Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers.

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adStream: One advertiser’s use of native ads in podcasts (AUDIO)

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Following our recent examination of native advertising growth for streaming audio, we were on the prowl for live campaign examples in podcasts. We found two instances of a podcast campaign by Casper mattresses, and those two examples demonstrate the range of ad-libbing that is possible when a podcast host is responsible for the marketing presentation. Click to listen.

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