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Editor’s Notebook: Putting Beats in iOS won’t help much

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by Brad Hill

Installing Beats Music as a built-in iOS app creates headlines, and is an obvious maneuver, but it barely lessens the challenge faced by Apple in the brutal music subscription space. It will not, by itself, move the needle for Beats or Apple. A crucial new effort is needed, and Apple has not demonstrated creativity in the music space for years.

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Pandora explains music licensing strategy in a public conference call

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In a brisk 51-minute conference call with investors yesterday, Pandora described its strategy in the Copyright Royalty Board (CRB) proceeding, explained why it thinks music licensing costs (to labels) should be lower, and fielded questions about the company's key partnership with Merlin labels. Although Pandora executives often speak at investor conferences, and conduct quarterly earnings calls, the single-topic focus of yesterday's call was unusual.

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NextRadio embarks on new marketing push with NYC ad agency

NextRadio, the Emmis-owned smartphone app that tunes in FM station over the air, has employed New York ad agency DeVito/Verdi to build an awareness campaign, according to a press release from the agency. The NAB "is supporting" the agency choice. NextRadio rrecently passed the million-download milestone. Any awareness campaign faces complicated messaging.

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Music Key update: launch delay, and All Access bundling

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In an initiative marked by repeated long delays, it is perhaps unsurprising that Music Key, YouTube's new music subscription service which was supposed to start today, has been pushed back to tomorrow. In other Music Key news, it is widely reported that a rumored subscriber connection between Music Key and Google's audio-only subscription service, All Access, will indeed happen.

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Pandora to discuss music licensing in public conference call

Pandora cube canvas 160w

Tomorrow, Pandora will discuss the eventful and controversial topic of music licensing in a public conference call with investors. Anyone can dial in. The call comes after webcasters filed their royalty-rate arguments to the Copyright Royalty Board, in which Pandora proposed royalty rates to labels and artists lower than present rates, and about half the amount suggested by SoundExchange in its brief.

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TargetSpot and RMS partner for two-way revenue expansion

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Audio ad platform TargetSpot announced a partnership with RMS, the leading audio ad network in Germany. RMS also operates an Internet radio publishing platform for German online radio stations. TargetSpot merged with leading Internet radio platform Radionomy in January. with both companies involved in audio publishing and ad marketing, the synergies of this deal appear to angle in from all directions.

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