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Pandora’s “ad experiences”: a conversation with Heidi Browning

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by Brad Hill

During Pandora's development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.

To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora's SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls "innovative ad experiences."

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REVIEW: MixRadio

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by Brad Hill

Microsoft-owned Nokia's music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It's big news -- separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional.

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TuneCore paid $33-million to artists in Q2; we spoke with CEO Scott Ackerman

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TuneCore, a leading digital agency that helps musicians distribute their recorded work to digital outlets, announced that its second-quarter revenue distribution totaled over $33-million dollars, an 18% increase over the same period last year. RAIN spoke to Scott Ackerman, TuneCore CEO, to dig deeper into the growth trend, particularly on the music-streaming side.

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Focus on advertising models at RAIN Summit Indy

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In-stream advertising has taken leaps forward in the last year, both in technology and advertiser demand. There are in-stream audio messaging, voice activated ads, geo-fenced and zip code targeted campaigns, branded playlists and sponsored downloads. These innovations, and questions of building ad models that encourage asdvertisers to invest with confidence, will be placed in a bright spotlight at RAIN Summit Indy, September 9 at the Indiana Convention Center.

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Coleman survey reveals how under-40 consumers use radio and streaming

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A small but revealing study by Coleman Insights illuminates how consumers think of radio, how they listen to music in different locations, and how the NextRadio mobile broadcast app could be more effectively marketed. The key takeaway is that radio is conceived as an in-car medium, but not a mobile one.

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