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WideOrbit announces Brian Burdick as new EVP of digital and programmatic

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Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company's buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details.

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Triton Digital announces first-mover compliance with DAAST audio ad standard

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Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton's announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising.

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STRATA re-positions Pandora in its media buying platform

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STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora's ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment.

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Borrell: Programmatic advertising will take over by 2024; sales reps gone

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Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles.

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Borrell: Digital dashboards will wipe out half of FM stations

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In a fascinating and daring webinar yesterday hosted by Gordon Borrell, attendees were treated to a historical review of media technology disruption, followed by predictions in today's media. One of those predictions: Half of AM/FM terrestrial stations will disappear by 2024, their demise driven by adoption of alternative in-car listening choices. RAIN spoke with Gordon Borrell.

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adStream: Counting localized vs. non-localized ads

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As streaming audio advertising gradually becomes more personalized to the listener, localized ads increasingly appear. One solution -- registration data -- gives audio publishers a way to sell inventory on a regional basis, so listeners in a state or city hear streaming commercials localized at that level. In our recent ad-stalking, we wanted to anecdotally track how much city-localized advertising was delivered by Pandora in a 90-minute listening session.

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Ad network TargetSpot develops new BizDev unit; Thierry Ascarez appointed head

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Global digital audio ad network TargetSpot announced the launch of a new business development division today. Heading up the unit is VP of Business Development Thierry Ascarez, long-time VP of Business Development at Radionomy. Ascarez now holds both titles. RAIN spoke to Ascarez to flesh out the details.

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Pandora proposes lowering music royalty rates based on “steering” in Merlin agreement

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In a revealing document submitted to the U.S. Copyright Royalty Board (CRB), Pandora argues for lowered music licensing rates in the 2016-2020 statutory royalty period. The proposed rate range is about half the amount suggested by SoundExchange in its submission to the CRB. The key argument discloses aspects of Pandora's private music licensing agreement with Merlin, a coalition of 20,000 music labels.

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