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Public radio coalition releases podcast measurement guidelines

The burgeoning podcast category is enjoying growing audience, investment, and revenue. At the same time, success and potential are compromised by confusion and disagreement about how to measure consumption and listening. Today sees the release of a proposed standard of podcast measurement, created by a working group of public radio station representatives, and intended to unify data collection and analysis of public radio's on-demand audio. the long-term intent is to drive a technical measurement standard for all podcasting.

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Spotify videos and podcasts arrive, competing with YouTube and iTunes

spotify shows podcasts cropped canvas

Last week we reported that Spotify's long-awaited video content, first announced last May, would finally appear in its mobile apps. Yesterday we were pleased to find a portfolio of video programming, plus audio podcasts, in a freshly updated Android app. Podcast listening in Spotify is a good experience, possibly a game-changer.

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Triton Digital signs NPR to its Tap Podcast platform for ad insertion

Triton Digital announced this morning that NPR has selected Triton's Tap Podcast platform for monetization of NPR podcasts. The deal offers advertisers flexible ways to plan campaigns targeted to NPR's on-demand podcast listeners. We spoke with Dominick Milano of Triton Digital about how it all works.

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