Spotify is rolling out a new product called branded moments that serves vertical video ads to listeners. This offering gives listeners 30 minutes of commercial-free music after they view the advertisement. Bacardi, Gatorade, and Bose are among the first brands to beta test this new ad approach. Continue Reading
Subscriptions have become big business in the UK, with 78% now paying for one. New research from Zuora and YouGov surveyed more than 2,000 British adults about their use of subscriptions. A shift toward experience over ownership emerged as a key takeaway. Continue Reading
Garth Brooks is a long-time holdout against streaming, but it seems that the country icon has changed his mind. Brooks has made parts of his catalog exclusively available on the new Amazon Music Unlimited service. Continue Reading
SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading
RAIN is pleased to present a free webinar from Boostability, an online marketing partner for radio stations, specializing in SEO services. As the internet changes how consumers make purchases, what do radio stations need to know about what is happening in the digital marketing space? Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves are both high-profile changes within two of Sony’s music operations. Continue Reading
J.D. Power conducted its first customer satisfaction survey for paid music streaming services. The results showed generally close rankings, but it did have some notable exclusions. Continue Reading
Univision has entered a deal for the management of its YouTube channels. Multiplatform network BroadbandTV will assume content-management and promotion responsibilities for Univision’s YouTube channels. Continue Reading
Jacobs Media has released its eighth annual public radio tech survey. The results are compiled from more than 29,000 respondents delivered via 69 public radio stations, and they offer a profile of listening behavior and digital adoption among public radio listeners. Continue Reading
In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading
NBC is planning a competition TV series based around the the idea of online viral hits. The Stream is based on a Norwegian show of the same title, where hopeful participants submit performance videos to a dedicated online platform. Continue Reading
Last week the UK-based Companies House posted Spotify Limited 2015 financials, showing before-tax, bottom-line profitability. Chief Financial Officer and board member Barry McCarthy stated in the filing’s introductory remarks: “In many ways, it was our best year ever.” Continue Reading