RAIN Notes: May 6
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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Podchaser
RAIN Notes: May 5
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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Podchaser launches podcast audience targeting by political skew
Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser’s words, is to “offer unprecedented clarity.” Click for the full read.
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Podchaser launches new tech for evaluating podcast ad campaigns
For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading
Acast/Podchaser uses AI to help advertisers target podcast campaigns
Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading
Acast acquires Podchaser for $35M
From today’s press release: Acast, the world’s largest independent podcast company, has signed an agreement to acquire Podchaser, the world’s most comprehensive and authoritative podcast database. The planned acquisition brings together two champions of the open podcast ecosystem, strengthening and… Continue Reading
Podchaser releases ‘Podchaser 25’ trending podcasts for March
Podcast database and social listening platform has released the second edition of Podchaser 25, a March ranker of podcasts which are exhibiting spikes of popularity. It is the third edition of a list Podcasher calls “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Podchaser releases its latest trending ranker: Podchaser 25
Podcast database and social listening platform has released the second edition of Podchaser 25, a February ranker of podcasts which are exhibiting spikes of popularity. Podcasher calls the list “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Podchaser adds Transistor integration
Podchaser is announcing a new integration with podcast hosting and analytics company Transistor. The deal allows Transistor users to easily submit their podcasts to Podchaser via the Transistor dashboard. That’s a more streamlined use case for Transistor users than Podchaser’s podcast-adding page which is open to any show.
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Audacy integrates Podchaser data to benefit agencies and clients
Podcast database company Podchaser is announcing a new integration with Audacy, the 2nd largest U.S. commercial radio group and owner of podcast production brands Cadence13 and Pineapple Street Studios. The partnership is geared to providing additional value to Audacy clients and ad agencies. Continue Reading
Earned media agency Critical Mention signs Podchaser analytics
In a sign of podcasting’s influencer power, Critical Mention — an agency which tracks and measures earned media (unpaid publicity) — has announced a partnership with podcast database platform Podchaser. The arrangement will allow Critical Mention agency clients to track and measure brand mentions across podcasting, as Podchaser’s internal dataset is built internally into Critical Mention’s toolset. Continue Reading
Podchaser launches API for podcast app developers
“Build a podcast app that users can’t put down.” That’s the pitch at podcast database and discovery service Podchaser, for the company’s newly launched API (Application Programming Interface). Podchaser is targeting the marketplace of apps servicing consumers who don’t use Spotify or Apple for podcast listening and discovery. Continue Reading