Pandora has occasionally dabbled in video to complement its core audio feature. The latest project is a live-stream of a performance by Metallica. The band will be performing in Minneapolis on Aug. 20. The show is the inaugural rock performance for the city’s new U.S. Bank Stadium. Continue Reading
Pandora has a new partnership with Woolworths in Australia. The retailer will use a curated Pandora radio station for music in its 970 retail stores. The supermarket chain is also encouraging its patrons to download the Pandora app and listen to the Woolworths radio station at home. Continue Reading
Guest columnist Glenn Peoples writes about Pandora features that give artists more direct communication to their fans, complete with stats to support their effectiveness. When artists record messages for album premieres, he posits, click-through rates far exceed digital marketing benchmarks. Continue Reading
Often the most interesting parts of an earnings call are beyond the numbers, especially in the investor Q&A which follows the prepared statements. We took a deep dive into the unscripted portions of last week’s Pandora Q2 results. Continue Reading
Pandora has announced a technology solution to the problem of in-stream video and display ads being delivered to listeners who aren’t watch their screens. Through partnering with technology provider Moat, Pandora can assure advertisers of 100% in-view impressions in mobile and desktop listening, in accordance with MRC (Media Rating Council) standards. To understand just what this means technically, and to Pandora advertisers, we spoke with Chris Record, Pandora’s VP of Revenue Operations. Continue Reading
Pandora has started leveraging its purchase of Ticketfly, adding concert notifications to its online music platform. The notifications are based on individual listening preferences pulled from Pandora’s Music Genome Project. Continue Reading
Pandora released its second-quarter earnings yesterday, splitting Wall Street bets. Pandora delivered red ink earnings of -26 cents per share, against expectation of -30 cents. Investors liked that, but didn’t like a missed revenue estimate. As always, a closer look at the balance sheet deepens context. Continue Reading
Just hours ahead of its second-quarter earnings call, we’ve learned that Pandora has reportedly turned down a proposed bid from Liberty Media. The owner of Sirius XM allegedly floated an offer to buy out the online audio company for $15 per share, valuing Pandora at more than $3.4 billion. Sources are saying that Pandora board rejected the informal bid, citing the price as too low. Continue Reading
Pandora published some numbers in an article that is both a response to recent comScore audience measurement data, and part of a continuing competition with Spotify for marketing dollars spent by advertisers to reach online radio listeners. We spoke with Pandora executive Heidi Browning. Continue Reading
Guest columnist Glenn Peoples observes that AM/FM is required to pay the music industry only one of two performance royalties, unlike streaming radio which is required to pay both songwriters and labels. He asserts that every point of market share which moves from broadcast radio to Pandora is worth $60-million dollars of revenue to labels and artists. Continue Reading
Guest columnist Glenn Peoples offers a case study analyzing why online radio can be a better exposure market than traditional radio for certain crossover artists. Continue Reading
Does Pandora or Radio Pay Better Royalty Rates to Songwriters and Music Publishers? Glenn Peoples, Music Insights and Analytics at Pandora, crunches the numbers and makes an important distinction between the one-to-one nature of Pandora “spins” and the one-to-many broadcast model. Continue Reading