RAIN Notes: Wednesday, June 12
— Feels Like Home (Amplitude Media Partners)
— $500,000 No More (Bloomberg)
— Foundational Findings (Edison Research)
Libsyn
RAIN Notes: Friday, June 7
— “AM, AM not” (Roger Lanctot)
— It Makes One Dizzy (Spotify)
— Voice On Voice (Voice123)
RAIN Notes: Friday, May 24
— Q&A (Sounds Profitable)
— Blatant (Billboard)
— Up North Ranking (Triton Digital)
— Starbucks P1 (Jacobs Media)
RAIN Notes: Monday, May 13
RAIN Notes: Wednesday, May 8
— Full Spectrum (Libsyn)
— Exciting Audio Moments (iHeartMedia)
— The Biggest (Inside Radio)
AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
Podcast ad rates rose (a bit) in February: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a modest upturn in February, rising about one percent compared to the average rate in January. This from the monthly reckoning at Libsyn subsidiary AdvertiseCast. Continue Reading
Podcast ad rates dropped in January: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Podcast ad rates flat in December: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising remained essentially flat in December, about one dollar lower than the average rate in November. This from the monthly reckoning at AdvertiseCast. Click for graphs and multi-year high and low points. Continue Reading
Podcast ad rates stay in tight range as October CPM is released (AdvertiseCast)
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Rising podcast ad rates break 3-month trend in September (AdvertiseCast)
The average cost per thousand (CPM) for podcast ads rose upward in September, breaking a three-month downlward slippage. The nudge was in effect across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Podcast ad rates continue to dip in August (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved slightly downward in July, across most measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.24. Click through for the long trend chart. Continue Reading