Podcast platform Acast is launching an interesting new ad campaign for its services, and is keying it to “First Words” — the literal first words uttered on some of the biggest shows in its network of 35,000 podcasts. Also featured — video interviews with well known podcasters, challenging them to recall their first words. Continue Reading
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading
It’s called HIDDEN HEROES and will launch Oct 12 on global podcast network Acast. The project is a joint distribution effort of Acast and UNICEF. The Gates Foundation is supporting this podcast as well. Continue Reading
As an International Podcast Day commemoration, Acast devised a promotional campaign meant to celebrate podcasting, and selected podcasters. It uses dynamic insertion to place messages from leading creators across the network. Continue Reading
Swedish-founded global podcast company Acast has started Sweden’s first podcast competition. The winner will collect what the founders call “a high-quality podcast production and marketing package” worth 250,000 SEK (Swedish kronor, worth about $29,000 USD.) It’s open to podcasters based in Sweden. Continue Reading
Global podcast company (HQ in Sweden) reported second-quarter financials this morning. Sales growth and content enlargement resulted in net loss — not an uncommon financial scenario for digital audio platforms. Click for key financials and other announced metrics, and a link to statements. Continue Reading
Acast Creative, a unit of the global podcast company which produces podcast content (shows and/or episodes) for brands, is expanding with a U.S. launch this week. Acast has tapped Shantae Howell as Creative Director of the Americas to lead the team and expand the success of Acast Creative in the U.S. market. Continue Reading
Acast enters Finland, via a partnership with Finnish marketing agency Asennemedia. In the agreement, the 50 podcasts represented by Asennemedia will be hosted on Acast, and exposed to Finnish advertisers through the Acast marketplace. Continue Reading
Podcast hosting, content, and advertising company Acast has launched its initial public offering (IPO) on the Nasdaq North Premier Growth Market. Co-founder Johan Billgren made the announcement. Continue Reading
TYT, the online progressive news network, has established a partnership with Acast to expand TYT’s podcast catalog. There are four legs to this stool. Continue Reading
Calling it “an immersive sponsorship experience,” global podcast company Acast has introduced the Sponsored Stories ad format, which can be up to four minutes long. Acast Creative helps with production. Click for an audio example. Continue Reading