Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
Digital media outlet BuzzFeed wants a footprint in podcasting, and is partnering with Acast to get it done. The project will live in the BuzzFeed Studios imprint, and the plan is to lift off with six initial shows. Acast will launch and distribute the shows, and provide production assistance. Acast is even pre-credited for “creative direction,” interestingly. Continue Reading
Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading
Sweden-HQ’d global podcast company Acast released Q4 and full-year 2021 finances today. For the first time, Acast shows registered a billion listens in a single quarter. Full-year listening reached 3.7-billion plays. Click for finance details. Continue Reading
Acast is leaping into the podcast incubator realm with Acast Amplifier, a contest for UK would-be podcasters who haven’t yet started up. Money, free gear, creative support go to winners. An all-star panel of judges will make the decisions. Continue Reading
Podcast platform Acast is launching an interesting new ad campaign for its services, and is keying it to “First Words” — the literal first words uttered on some of the biggest shows in its network of 35,000 podcasts. Also featured — video interviews with well known podcasters, challenging them to recall their first words. Continue Reading
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading
It’s called HIDDEN HEROES and will launch Oct 12 on global podcast network Acast. The project is a joint distribution effort of Acast and UNICEF. The Gates Foundation is supporting this podcast as well. Continue Reading
As an International Podcast Day commemoration, Acast devised a promotional campaign meant to celebrate podcasting, and selected podcasters. It uses dynamic insertion to place messages from leading creators across the network. Continue Reading
Swedish-founded global podcast company Acast has started Sweden’s first podcast competition. The winner will collect what the founders call “a high-quality podcast production and marketing package” worth 250,000 SEK (Swedish kronor, worth about $29,000 USD.) It’s open to podcasters based in Sweden. Continue Reading
Global podcast company (HQ in Sweden) reported second-quarter financials this morning. Sales growth and content enlargement resulted in net loss — not an uncommon financial scenario for digital audio platforms. Click for key financials and other announced metrics, and a link to statements. Continue Reading