BuzzFeed partners with Acast to launch podcast network

Digital media outlet BuzzFeed wants a footprint in podcasting, and is partnering with Acast to get it done. The project will live in the BuzzFeed Studios imprint, and the plan is to lift off with six initial shows. Not much detail today about those shows — the PR language mentions “diverse programming and talent from BuzzFeed, Inc.’s global brands and fan-favorite franchises.”

More hints: “The podcasts will span a variety of genres and topic areas — covering news, culture, and entertainment — and will celebrate diverse identities and themes for Gen Z and Millennial audiences.”

Acast will launch and distribute the shows, and provide production assistance. Acast is even pre-credited for “creative direction,” interestingly. Monetization also falls into Acast’s purview, through what the company calls “advanced advertising and sponsorship technology.” Acast discloses that DAI (dynamic audio insertion) will be used throughout. Optional subscriptions are planned as well, but the network’s core product will be open-RSS distribution.

“We’re thrilled to team up with Acast to tell authentic, engaging stories across news, entertainment, true crime, food, lifestyle and more based on BuzzFeed IP,” said Richard Alan Reid, SVP, Global Content & Head of BuzzFeed Studios. “Acast’s international footprint and industry expertise will bring our iconic portfolio of brands to life for BuzzFeed’s highly-engaged, global audience.”


Brad Hill