Brad Hill: Tom Webster is senior vice president of Edison Research. He’s been with Edison for nearly eight years. He has keynoted at conferences around the world. The Infinite Dial is Edison’s flagship consumer research in the audio field cited… Continue Reading

Jeff Vidler: Helping Brands Think Outside the Audio Box: A Manifesto

by Jeff Vidler
New opportunities for audio are capturing the attention of advertisers. But is audio advertising coming from new sources, or being moved around from one type of audio to another? Guest columnist and Signal Hill Insights President Jeff Vidler discusses how the audio industry is selling audio short. This is a manifesto, and a clear commitment for his company. A must read. Continue Reading

Frequency Podcast Network unveils fall 2021 slate: 9 new shows

Toronto-based Frequency Podcast Network, owned by Rogers Radio, has released a slate of new and returning 2021 podcasts for fall release. The schedule includes nine shows. Frequency was created by Rogers in mid-2018, with a single show: The Big Story, a daily show breaking down a single news story. Click through for show descriptions. Continue Reading

Mark Mulligan: Can Spotify break out of its lane?

by Mark Mulligan

This guest column from Mark Mulligan identifies a crucial trend: After years of relative stability, music consumption is shifting, with the streaming model exemplified by Spotify is beginning to lose some ground — as evidenced by financial reports and the growth of “social music.” Mark asks whether Spotify and the other Western DSPs are going to find themselves left behind by a fast-changing market, or will innovate to keep up the pace.
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Matt Deegan: Radio and Podcast Acquisitions

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, Matt muses on iHeartRadio’s tie-up with TuneIn, which put iHeart’s radio station streams in TuneIn’s streaming audio app. He notes that BBC pulled its streams out of TuneIn, and speculates on how Global fits into iHeart’s larger picture … or vice versa. Continue Reading

Tom Webster: What is the Biggest Platform in Podcasting Today?

by Tom Webster

It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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