The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve transcribed his “View From The Top” panel at the recently concluded Podcast Movement conference. It is a wide ranging and deeply informative discussion, filled with executive wisdom now available to everyone who might have missed the session. Continue Reading
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
— Spearheading (iHeartMedia)
— New to the Team (The Podglomerate)
— More Mysteries (Libsyn AdvertiseCast)
— Profound Change (Digiday)
— Anthem (Steve Keller)
— Recovered Share (Edison Research)
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
ABC Audio announced today an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast. Ad buying and management platform AdvertiseCast will handle ad sales across ABC Audio’s entire portfolio in this exclusive deal. That includes productions in the ABC/Walt Disney Group partnership. Continue Reading
— Returning (Dominick Milano)
— Importance (Hollywood Reporter)
— A Dream Role (Stacy Goers)
At a time when AI is facilitating content creation in audio and other media categories, an ingenious new startup called PodStash reduces creative friction to practically zero. Not a creative tool for turning original content into audio, the key purpose is to turn any Internet text page into audio. (Wikipedia is a good example.) We dig in, and chat with the founder. Continue Reading
— Contemplating Takeaways (Lou Paskalis)
— Buy-side Findings (Borrell Associates)
— Powerful Rationales (AudioGo)