YouTube to adopt RSS feeds for podcasts
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
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Podcast listeners split over how a podcast should be defined (Coleman Insights / Amplifi Media)
In a survey of 1,000 15- to 64-year-old podcast consumers in the United States, 75% say a podcast should be defined as ‘audio-only or available with video,’ 22% say a podcast is ‘audio-only,’ while 3% define a podcast as ‘video-only. This and other results from Coleman Insights and Amplifi Media. Presentation Thursday at Podcast Movement. Continue Reading
Triton Digital integrates YouTube views in Podcast Metrics
Global technology and services company Triton Digital announces this morning that it now includes podcast consumption data from YouTube in the company’s IAB-compliant Podcast Metrics product. “YouTube’s influence on video podcasting is undeniably transformative,” said Triton’s head of podcasting Sharon Taylor. Continue Reading
Apple beefs up podcast subscription platform with three meaningful additions
Apple has news for podcasters as Podcast Movement begins in Denver today. In one of the most feature-laden upgrades we’ve ever seen, three new (and important in our view) tools are added to Apple for podcasters. Click for details, descriptions, and screenshots. Continue Reading
Spotify tops Edison podcast network ranker (Q2)
Edison Research released the Q2 edition of its U.S. Top Podcast Networks ranker. It sorts the 10-position list by reach of each network’s shows. Unlike server-side rankers which measure downloads, Edison’s output is based on thousands of survey interviews. Continue Reading
Descript podcast editor acquires SquadCast recording platform
Descript, the text-based audio editing platform, has acquired SquadCast, the cloud-based conversation recording system. As of today, SquadCast becomes a free-to-use component of Descript. Descript describes the acquisition as making a “complete stack.” Continue Reading
Startup turns any webpage into a podcast, accelerating an AI trend
At a time when AI is facilitating content creation in audio and other media categories, an ingenious new startup called PodStash reduces creative friction to practically zero. Not a creative tool for turning original content into audio, the key purpose is to turn any Internet text page into audio. (Wikipedia is a good example.) We dig in, and chat with the founder. Continue Reading
Podtrac Top Podcast Publishers shows audience growth, and RAIN Remix
In the Top Podcast Publishers ranking in July from Podtrac, we are told that the unique monthly audience (UMA) increased for two of the top 20 publishers, month-over-month. Meanwhile the average monthly audience for the entire cohort was down by nine percent. Leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
Steve Goldstein: When Podcast Apps Miss The Mark
by Steve Goldstein
In his latest guest column, Steve Goldstein offers a litany of podcast listening apps which launched with hope and fanfare, but underperformed their expectations. It’s an interesting trip through time. Continue Reading
“True potential” in Sirius XM podcast biz. Fortune 500 buying in. Pandora hanging in.
In the recent Q2 earnings call from Sirius XM, we heard a measured bullishness about the audio giant’s podcast business, including a key bragging point of interest: CEO Jennifer Witz noted that the first half of 2023 booked over 2,600 podcast campaigns across more than 100 Fortune 500 brands. Click for lots more detail. Continue Reading
Top 3 podcasts in U.S. remain the same over two years (Edison Research ranker)
Edison Research released its quarterly survey of the top 50 podcasts in the U.S., based on reach. When we look back at previous reports over two years, we see an unshakeable grip on the top three slots in this ranker.… Continue Reading
Podcast company Realm acquires Pinna and Lipstick & Vinyl; leaps into new categories
In an eye-opening double acquisition, scripted podcast company Realm has acquired kids podcast network Pinna and podcast-plus-representation company Lipstick & Vinyl. In this grab, Realm instantly expands into unscripted shows with both companies, and gains more in-house podcast ad representation. Continue Reading