Matt Deegan: Content-Rich, Hyper Local Audio

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading

NPR’s “How I Built This” moves to Wondery / Amazon in exclusive licensing deal

Apple top-10 charter and NPR hit How I Built This with Guy Roz has been licensed by Amazon Music subsidiary Wondery for semi-exclusive distribution. Wondery and Amazon get the show exclusively for a week, and also enjoy exclusive ad-repping. NPR continues to underwrite. Click for details. Continue Reading

Brad Hill: Tom Webster is senior vice president of Edison Research. He’s been with Edison for nearly eight years. He has keynoted at conferences around the world. The Infinite Dial is Edison’s flagship consumer research in the audio field cited… Continue Reading