RAIN Notes: August 5
— Retracting The Recoil (Spotify)
— Seeing The Audio (Washington Post)
— Speaking The Grit (iHeartPodcasts)
Search Results for: podcast radio
RAIN Notes: Tuesday, July 30
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
Acast celebrates decennial with 24% sales growth, over1B listens, net sales growth in Q2
Acast, founded in 2014, released its Q2 earnings with a 10-year celebrative spirit. Key bragging points focused on net sales, gross margin, EBITDA, number of listens, and average revenue per listen. Click for muc more detail. Continue Reading
The power of female sports fans (Edison Research)
Most American women are sports fans to some degree — that’s from a study by Edison Research, with SiriusXM and Group M. Metrics abound to lock in that fact. But ultimately this research is about advertising, and it supplies key linkages connecting female fandom with purchasing power and tendency. Click for lots of detail and graphs. Continue Reading
Balancing tech and authenticity: Adopter Media limits AI in host-read ads
In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. More than just an in-house decision, the company calls for creators, networks, advertisers, and agencies to uphold similar standards. Details inside. Continue Reading
Podcards launches — a smart media card with advanced analytics
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading
Acast lands Pionaire for hosting, distro, sales
The cleverly named Pionaire, a full-service network for podcasts and podcast talent, has signed Acast to handle Pionaire’s ad sales, hosting, and distribution. Pionaire’s best known podcast is The Bert Show, called “a pillar of the audio industry.” It started two decades ago as a radio show. Continue Reading
RAIN Notes: Monday, July 15
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
RAIN Notes: Friday, July 12
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
“This American Life” leaves NYT for NPR; slims ad load
A newly announced change which will move stewardship of This American Life ad sales from The New York Times to National Public Media (NPM). Click for audience metrics, show rankings, and other details. Continue Reading
Wondery grabs pod star Dax Shepard from Spotify; comprehensive distro, ads, dev, merch
Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading
Ad Tech Tools Tame Trepidation in new Veritonic study
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading