RAIN Notes: November 20
— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
Search Results for: podcast radio
RAIN Notes: November 19
— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading
Heather Osgood: Do You Really *NEED* a CTA?
by Heather Osgood
Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this guest column by Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media. A more nuanced approach is sometimes suggested. And this comes with a reassurance: “The absence of a CTA doesn’t mean the absence of KPIs” (key performance indicators). Click to learn about the power of connection over direct action, and avoiding audience fatigue. Continue Reading
RAIN Notes: November 13
— No Honoring Excellence (Podcast Hall Of Fame)
–Name Check (The Podcast Haven)
— Logical Choice (Jennie Gart & iHeartPodcasts Continue Reading
RAIN Notes: November 6
— No End To Options (The Podglomerate)
–Class In Session (Eric Nuzum) Continue Reading
Acast delivers Q3 double-digital revenue growth in key metrics
Global podcast behemoth Acast released Q3 earnings this morning. Click for top-line key metrics and several revealing graphics. Continue Reading
RAIN Notes: November 4
— Things End (Libsyn)
— Honor Roll (International Women In Music Awards)
— Like Nothing Else(Matty Staudt)
RAIN Notes: October 22
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)
RAIN Notes: October 21
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
RAIN Notes: October 18
RAIN Notes: October 16
Audioboom’s multi-record Q3
In its Q3 Trading Update, Audioboom, the word “record” appears four times in the “Financial and operating insights” section. Click for the financial breakthroughs, and link to the official release. Continue Reading