RAIN Notes: Wednesday, March 20
— Perfect Alignment (The Podglomerate)
— Enthrallment (Tenderfoot TV)
— Heat (Radiotopia)
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February podcast ad spend dips; 12 of top 15 are repeaters
Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); and most leaders are month-over-month repeaters. Click for details including RAIN’s month-over-month graph. Continue Reading
Spotify launches “Podcast Streams,” a listener targeting program for podcasters at all levels
Spotify is splashing a new product in the company’s self-serve advertising manager. Called Podcast Streams, it is open to podcasters and podcast companies of all levels. Click for details. Continue Reading
Edison Podcast Metrics releases top new podcasts of 2023
As statistical roundups for 2023 continue rolling in, we receive The Top New Podcasts Of 2023, an infographic from Edison Research. Edison’s ranking method differentiates from most others, by deriving results from live surveys, not from download measurements. The key advantage of that method is inclusivity — any podcast in the world is eligible for mention. Click for details. Continue Reading
Mark Mulligan: Global recorded music revenues grew by 9.8% in 2023
by Mark Mulligan
The picture of music revenue is changing, with emerging revenue categories taking spotlight from older-school key metrics. This important guest column by MIDiA Research Managing Director Mark Mulligan includes a very informative infographic. Mark discusses a strategic shift in the industry. “Anticipating the streaming slowdown, labels and artists alike have been looking for diversification and new growth drivers, with superfans emerging as the central target.” Growth of physical revenues and “other”-category earnings are evidence of “superfan focus.” An essential read to understand how major labels view consumer preferences which shape major-label businesses. (And the infographic is must-see.) Continue Reading
New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”
A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading
NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options
In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted. Continue Reading
RAIN Notes: Thursday, March 14
— Promotion (Ana Karina Quiroz)
— More Than Intention (Eric Nuzum)
— New Role (Nina Sturm)
Triton Digital partners with ID5 for privacy-first audience data
Global audio tech firm Triton Digital has partnered with digital advertising identity provider ID5. ID5 will add its audience data to Triton’s Audio Marketplace. The deal promised to enrich Triton’s audience reach with detailed listener profiles. Click for details. Continue Reading
Neil Young plans Spotify return, as the reason for it (Joe Rogan) becomes inescapable
A high-profile boycott of Spotify will end soon. Neil Young, who made a noisy exit from the streaming service a little over two years ago. will go back. It’s all because of Joe Rogan and the distribution changes to Rogan’s podcast. Click for our original coverage, and today’s update. Continue Reading
U.S. local ad spend 2024: $172B, near-even split of traditional and digital (BIA)
Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading
“New Heights” wins Podcast of the Year at iHeartPodcast Awards
This year iHeartPodcasts chose SXSW as the venue for its annual iHeartPodcast Awards. Twenty-nine award categories were finalized, with New Heights, a sports podcast, winning Podcast of the Year. Click for details and photos. Continue Reading