RAIN Notes: Thursday, March 7
— The Long, Lucrative Tail (Amplitude Media Partners)
— Pipeline (Destin FM)
— Back Again (Sarah van Mosel)
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Spotify’s new “AUX” connects advertisers with musicians for in-concert and on-platform holistic partnerships
Spotify’s new AUX program is interestingly conceived to connect advertisers to targeted successful musicians for partnerships that benefit both the artist, who receives brand-name sponsorship, and the advertiser which gains access to the artist’s targeted audience. Naturally, artists selected for this program have substantial popularity and reach. Coca-Cola is the launch partner for this innovative marketing experiment, and the first artist to be involved is Peggy Gou. Click for much more info. Continue Reading
Streaming radio show wins top award at Country Radio Seminar
Two natively streaming shows produced by The BIG 615, have won awards at the annual Country Radio Seminar (CRS) in Nashville. The BIG 615 is produced by Garth Brooks, and streams exclusively on TuneIn. Continue Reading
Audioboom renews five podcasts representing 90-million downloads
UK-based global podcast company Audioboom tells us that it has extended its partnership with five top-tier podcasts. As a group, these top-tier shows delivered 90-million downloads in 2023. Click for details. Continue Reading
iHeartMedia Q4: Digital Audio Group continues to uplift revenue story
In iHeartMedia’s recently released earnings for Q4 2023, we see upward moving results for the Digital Audio Group balancing downward financials for the Multiplatform group. Click for much more detail and financial graphs. Continue Reading
Podcast ad rates rose (a bit) in February: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a modest upturn in February, rising about one percent compared to the average rate in January. This from the monthly reckoning at Libsyn subsidiary AdvertiseCast. Continue Reading
“Strong growth across all segments” — UMG releases earnings and predicts layoffs
Universal Music Group, the world’s largest music company, released financial information for Q4, and full-year 2023. UMG is a Dutch-American firm operating under Dutch law and traded on the Amsterdam Stock Exchange (AMS). We look at top-line Q4 and 2023 numbers. Continue Reading
ASCAP reports record-breaking revenues for music creators in 2023 annual report
In ASCAP’s just-released annual report for 2023, the performing rights organization announces record-breaking royalty collections on behalf of songwriters, composers, and music publisher members. Click for details and charts. Continue Reading
Live365 stations gain wider distribution via Audacy / SoundStack deal
Audacy is announcing today that it has reached an agreement with SoundStack to carry Live365 internet radio stations on the Audacy platform. The partnership is the latest chapter in a sprawling story of Live365 as a champion of small webcasters. Click for details and history. Continue Reading
Listeners say: Keep audio ads simple and not too loud. (Veritonic & RealEyes)
Audio analytics company Veritonic has partnered with RealEyes, an AI firm focused on evaluating human response, to create The Veritonic Audio Attention Report. This study leverages the RealEyes visual analysis AI, which uses a webcam-on survey process to capture and overlay realtime reactions to hearing ads. Continue Reading
RAIN Notes: Monday, February 26
Podtrac Global Delivery metrics (plus RAIN Remix)
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading