RAIN Notes: August 29
— Inside (E.B. Moss)
— Deep Dive Flashback (Podcast Movement)
— Democracy Lessons From Abroad (The Podglomerate)
— Peaking? (TRAPITAL)
— Print and Tape (Good Tape)
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Triton + Nova = “Significant step forward” in Aussie audio advertising
Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading
SiriusXM: Podcast Trends Report 2024: A creator-centric pitch to advertisers
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading
Tidal intros ownership tracking
Streaming music platform Tidal, founded by music artists and now majority-owned by payment processing company Block Inc., has launched royalty tracking features for artists whose music is represented on the platform. The focus is songwriters, one part of the composer/performer duality which makes music royalties so complex. Click for details. Continue Reading
RAIN Notes: August 27
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
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7 new shows in Triton’s 150-pod U.S. ranker. None higher than #64
Triton Digital released its monthly US Podcast Ranker for July2024, representing measurement from July 1 through July 28. (Triton rankers use 28-day months.). We note top podcasts and sales networks, and observe that only seven shows newly entered the list. Click for everything. Continue Reading
What drives podcast discovery and listening? (Cumulus Media)
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
Steve Goldstein: Unleashing The Power Of Effective Audio Promos
Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Leadership change at Signal Hill Insights; Paul Riismandel to take over
Paul Riismandel, formerly Chief Insights Partner and Partner at audio research service Signal Hill Insights, has been promoted as President, as of September 30. Riismandel was one of the first research professionals in the podcast industry, and joined Signal Hill in early 2023. Current president Jeff Vidler will step aside, but continue in consulting roles. Continue Reading
James Cridland’s International Radio Trends: Multi-platform changes to radio, and respect
by James Cridland
In his pre-Podcast Movement weekly bulleting, James documents a well publicized radio closure in New York (CBS AM) and another in Sydney. James muses on these two events, and moves on to an intriguing graphic which illustrates the market share of radio stations in Dublin.
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Bumper’s new podcast measurement dashboard
Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading