Branded podcast producer and brand consultancy Amaze Media Labs notifies us that Audiencelift 2.0 has been released — the latest iteration of the company’s podcast growth platform. The release incorporates a redesign and enhanced capabilities.
We last covered Audiencelift a year ago when Amaze invited podcasters to place their trailers in the company’s contextual growth platform, which matches trailers to content that matches contextually.
The same rationale applies in today’s news. ““Since the launch of our initial beta product over one year ago, we’ve continued to work with creators and publishers to refine and improve our industry-leading audience growth platform,” said Brett Sklar, Co-Founder at Amaze Media Labs.
The opportunity here for podcasters, according to Amaze, is to place podcast trailerson carefully curated rosters of premium digital publishers such as CNN, Yahoo, and Wall Street Journal. Amaze ran over 600 of these campaigns in 2024.
More development is in the works; Amaze is working on integraions with Apple Podcasts, YouTube, and other platforms — the company promises news about that by Q2.
“With the release of Audiencelift 2.0, we’ve taken what was the most potent podcast growth engine in the world and made it even better,” said co-founder Brett Sklar.