The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading
Russ Crupnick of MusicWatch discussed YouTube’s recently released figures about the revenue it puts into the music industry. He also covered several aspects of the ongoing value gap debate. Continue Reading
What is audience retargeting? Guest columnist Megan Malone explains how it works, and how retargeting can yield digital revenue for radio stations. Continue Reading
by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading
Guest columnist Chris Price of New Slang Media writes about renowned DJ Zane Lowe leaving the BBC for Apple. If that represents a convergence of broadcast radio and Internet radio, the author — a fan of streaming audio — recommends five other lessons that online radio could learn from broadcast. Continue Reading
RAIN is pleased to present 43 predictions from 21 thought-leading guest futurists: Continue Reading
Internet radio platform Songza has built its reputation on the so-called Concierge method of music curation. The Concierge service seeks to understand the user’s mood and activity, match it to time of day, local weather, and other signals, combine all that with historical music preferences, and deliver a perfect soundtrack (playlist) for the moment.
This method of playlist discovery has been imitated, most recently by “The Sentence” in Beats Music. Rhapsody, iHeartRadio, and others have also gone down this path to varying extents.
Wanting to know more about the anatomy of Songza Concierge, and also how it ties into monetization through ad sales, we spoke with Elias Roman, CEO. Continue Reading
Pandora VP of Investor Relations Dominic Paschel is a frequent guest speaker at investor conferences. We last eavesdropped on his remarks in December, at a JP Morgan event. Paschel recently held forth at the Sanford C. Bernstein Future of Media Summit. Paschel’s presentation provided an update of several aspects of Pandora’s business:
In the course of Pandora’s three-year history as a public company, it has had pretty strong support from the stock analyst world. However, consistently during that period there’s been one major bear — Rich Greenfield, of the research firm BTIG. Greenfield has issued approximately 29 analyst reports on Pandora, every one of them negative. Kurt Hanson analyzes. Continue Reading
In the course of Pandora’s three-year history as a public company, it has had pretty strong support from the stock analyst world. However, consistently during that period there’s been one major bear — Rich Greenfield, of the research firm BTIG. Greenfield has issued approximately 29 analyst reports on Pandora, every one of them negative. Kurt Hanson analyzes. Continue Reading
Nielsen Audio ratings for Milwaukee came out a couple of weeks ago, and the legendary WOKY (a/k/a “Fun-Lovin’ WOKY,” a/k/a “The Mighty 92”) was bringing up the rear with a .1 share. As I’ve written in this space before, one… Continue Reading
RAIN founder Kurt Hanson calculates how a legendary Milwaukee radio station could improve a surprisingly low Nielsen rating. What can you do with an underperforming AM signal nowadays? What’s the best use of heritage call letters? Is “live and local” a viable option? Continue Reading