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Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

Posted on by Steve Goldstein

by Steve Goldstein

“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.” Continue Reading →

Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

Posted on by Steve Goldstein

by Steve Goldstein

“In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing.” That’s how Steve leads us into this overview of the many media attractions which are taking audience and time-spent from podcasting. Choice abounds, and in the search for greater audience the advice here is to think broadly about where that time will come from. “The competition isn’t just another podcast; it is everything.” Continue Reading →

Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

Posted on by Steve Pratt

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading →