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Steve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now

Posted on by Steve Goldstein

by Steve Goldstein

The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading →

Growth and new user structure: Insights from the German podcast market

Posted on by Brad Hill

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
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YouTube stretches podcast delivery lead over Spotify & Apple

Posted on by Brad Hill

YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading →

Mark Mulligan: Unintended consequences – the year ahead for streaming

Posted on by Mark Mulligan

by Mark Mulligan

“Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms. While each of these initiatives were designed with clear objectives, it is not so much the immediate consequences but the second order consequences that warrant most attention. As is so often the case, it is the unintended knock-on effects of actions that will likely prove to be most impactful, for both the business and culture of music. Here is what some of these may be for two-tier licensing and supremium.” Continue Reading →

Steve Goldstein: Podcasts: The Power Behind The Word “Podcast”

Posted on by Steve Goldstein

The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading →

Local digital advertising at “historic threshhold” (Borrell Associates)

Posted on by Brad Hill

In 48 data graphs across 67 pages, local business analyst Borrell Associates tracks how the advertising industry in its many segments has transitioned to a digital medium. “Local digital advertising cleared a historic threshold in 2024,” Borrell states, noting that it topped $100 billion at that point, and accounted for about 70% of all local ad spending.” Click for metrics, an elaborately revealing chart, and a link to an upcoming webinar.
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