Global podcast company Acast, which lately seems intent to remove all middle-layer interference in the advertiser/podcast planning relationship, has brought those two parties closer with an expansion of the company’s self-serve platform. A new collaboration feature saves time in the planning and booking stages, and also make it easier to distribute a marketing budget across multiple podcasts. Continue Reading
Paris-based streaming music platform Deezer continues making news with a relaunched user experience, following a change in its royalty calculations. The rebrand includes a new logo (bold and simple) and what the company calls an “experience services platform.” Continue Reading
Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading
Stockholm-based global podcast company Acast released a Q3 financial report which also serves as an interim report covering January – September. Acast says that growth “was mainly attributable to North America where net sales increased by 55%.” Europe also delivered upward metrics (+25%) and all other markets averaged 24%. Click for more. Continue Reading
Spotify has announced change to its royalty payout calculation, limiting royalty eligibility to tracks which exceed 1,000 streams per 12-month period. Whereas in the past, sub-1,000 tracks earned negligible royalties, now those tracks will be taken out of the calculation entirely. This change will create meaningful results. Continue Reading
We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
Ex-Spotify exec, author (Tarzan Economics) and independent researcher Will Page has released his annual figure for the total global value of music copyrights. He calls it a milestone and a triumph for music in the scope of all media channels. It’s an important read. Continue Reading
— Seeking (The Podglomerate)
— The Smartest (Tom Truitt)
— Certainty (Acast and Buzzfeed Studios)
An interesting chart consolidates data compiled by GWI. It is a table which compiles time spent consuming podcasts, streaming music, radio, and other media categories — across seven global regions. Continue Reading
— Metrics of Talk (Edison Research & NPR)
— Hitching (Digiday)
— Patronage (Mark Mulligan)
Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading