RAIN Notes: September 9
— Long For The Win (Bloomberg)
— Big Advice (Radio Creators) Continue Reading
Streaming = 84% of U.S. recorded music revenue as total inches up in first half
In the recently released U.S. music revenue report from the RIAA (Recording Industry Association of America), we see that the streaming channel accounted for 84% of earnings. That metric (and all others in this report) is for the first half… Continue Reading
Content preferences, discovery methods, and attitudes of podcast listeners (Sounds Profitable #2)
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
RAIN Notes: September 5
— Tying the knot (Quest Global)
— Pricing Pain (StreamYard)
— Climbing that hill (DWNLOAD Media) Continue Reading
Podcasting breaks 50% barrier, reaching a majority of American adults (Sounds Profitable)
“Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US.”
That is the #1 takeaway from The Podcast Landscape, 2024, released by Sounds Profitable as its largest survey ever, and claimed to be the largest publicly available study of podcast consumption in the U.S. We grab hold of the first several sections and plumb them for knowledge. Click for details, graphics, and a link to the original.
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Al Michaels went AI at the Olympics. Radio DJs don’t love the idea, but 20% would do it. (Jacobs Media)
While watching the recently completed 2024 Summer Olympics, we didn’t realize that the nearly ubiquitous voice of Al Michaels, heard round the clock, was not the physical (and presumably sleepy) Al Michaels. But while studying a new survey research deck from Jacobs Media this morning, we encountered “AI Al Michaels.” Jacobs surveyed on-air talent to discover their attitudes about AI generally, and the specific use in the Olympics. The result is part of a 66-page study. Continue Reading
How Australian podcast listeners listen: CRA bi-annual report
Commercial Radio & Audio (CRA), the chief industry body for commercial radio broadcasters in Australia, has partnered with Triton Digital to release the Australian Podcast Bi-annual Report. Click for details, graphics, and link to the original. Continue Reading
Spotify (unsurprisingly) tops podcast hosts by episode share; Spreaker & Buzzsprout follow
Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as… Continue Reading
Cost of podcast advertising drops to three-year low (Libsyn Ads)
The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading
RAIN Notes: August 29
— Inside (E.B. Moss)
— Deep Dive Flashback (Podcast Movement)
— Democracy Lessons From Abroad (The Podglomerate)
— Peaking? (TRAPITAL)
— Print and Tape (Good Tape)
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Triton + Nova = “Significant step forward” in Aussie audio advertising
Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading
SiriusXM: Podcast Trends Report 2024: A creator-centric pitch to advertisers
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading