In an apparent effort to raise the profile of its Greenroom social audio feature, Spotify is opening the platform to all listeners. No Spotify account is needed, or even the Spotify app. Spotify declares: “Starting today, you don’t even need… Continue Reading
Jottings of Note
— On Top Down Under (ARN)
— Can Do (Audacy/Cadence13)
— The How (Corey Marie Green and NPR)
James Cridland returns with an epic edition of his weekly column, starting with new research spanning survey respondents in Australia, Europe, and the U.S. — 80% of them really like radio to other listening experiences in the car. Then, a big radio acquisition in Brisbane. Much more, including a “youthquake.” Continue Reading
In response to the viral news story of a Dallas bar’s note on its jukebox that Mariah Carey’s hit song “All I Want for Christmas is You” is not to be played until December 1st — and then only once per evening — AccuRadio, as a public service, has launched a new channel called “One Song Radio: All I Want for Christmas is You,” featuring only the popular Carey/Afanasleff composition as performed by dozens of artists. Click for info. Continue Reading
On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading
by Jeff Vidler
Who exactly is listening to your podcast? It may be the most important question that an advertiser has when they’re looking to make a buy. Yet, no single industry-wide measure has been able to answer that question. Signal Hill Insights and Triton Digital are collaborating with the intent to marry census-level big data with survey results for a hyper-granular level of audience understanding. Jeff Vidler is the President of Signal Hill Insights. Continue Reading
The 2021 edition of the annual Spoken Word Audio Report, a comprehensive survey study fielded by Edison Research with support from NPR, is out. Key findings include how all kinds of spoken word audio listening (podcasting, audiobooks, AM/FM talk radio) is quickly growing, and largely eating into AM/FM talk radio. Click through for many in-depth details, graphics, and the download link for full results and videos. Continue Reading
In the October Top Podcast Publishers list from Podtrac, U.S. Unique Monthly Audiences increased or was flat for 19 of the Top 20 publishers in October over September. In the RAIN Remix we re-sort the ranker on an average per-show basis within each network. Click to the see info graphics. Continue Reading
Global podcast network Audioboom has created a self-serve global marketplace which joins podcasters and advertisers. The company says that SHOWCASE represents over 250-million podcast impressions per month for ad buyers. Audioboom’s Ad Rip, arguably the cleverest piece of ad tech this year, is included. Audioboom now has two basic campaign approaches for podcast advertisers. Click for detail. Continue Reading
Data is starting to emerge from the 2021 edition of the Canadian Podcast Listener Report produced by Signal Hill Insights with support from TPX. Signal Hill president Jeff Vidler has posted what he calls “early observations” from the 5th annual study which was fielded in October. Click through for the details.
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Jottings of Note
— Tips for Both Sides (Libsyn)
— Laughing It Up (Audible)
— Yay or Nay (Spotify)
In Podtrac’s newly released October edition of its Top Podcasts ranker, we see extreme stability in the list. Click through for RAIN’s 4-month comparative analysis. Continue Reading