Edison Research has released its U.S. Top Podcast Genres, By Reach list, representing U.S. listening over four quarters: Q2/2021 through Q1-2022. Comedy is atop the ranker, followed by News and Society & Culture in the #3 spot. “Comedy” is a difficult genre to nail down. Click for details. Continue Reading
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
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Canada’s public broadcaster and the top-ranked podcast publisher has released its podcast slate for Spring/Summer 2022. Click through for details of five shows. Continue Reading
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
We recently reported that Edison Research SVP Tom Webster would exit the company for a new venture. Today we learn more specifics: Webster will join Sounds Profitable, the weekly newsletter about podcast ad technology from James Cridland’s Podnews, created and authored by Bryan Barletta. Continue Reading
In Audacy’s Q1 earnings call, chief executive David Field revealed a general picture of digital growth: Podcasting +37%, and overall digital revenue +16%. A key focus was the launch of ADAN — the Audacy Digital Audience Network. Click for more. Continue Reading
Bryan Moffett is COO of National Public Media, the nationwide sales and sponsor development organization of NPR. More recently he took an additional role as head of the recently announced NPR Network Growth team. We discuss the mission and aspirations of this new initiative, and how podcasting is at the center of it. Plus much more!
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“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
Jottings of Note
— Expansion (AdsWizz)
— Assessing Value (Audio UK)
— Incoming CFO (TuneIn)
From Triton Digital co-founder and audio entrepreneur Mike Agovina we learn that he has partnered with broadcasting and production firm Guaranty Media to make a new podcast creation enterprise called Drop Biscuit Studios. This announcement shines light on a project… Continue Reading
Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading