RAIN Notes: Thursday, October 21
Jottings of Note
— Patience and Perseverance (Dave Zohrob)
— Deep Podreads (The Podcast Reader)
— Marbylous Deal (Marbyl)
— Elevated (Scott Porretti)
News
Chartable’s new Sales Sheets profile a podcast’s audience for ad buyers
Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers — these metrics include size of audience, demographics, listening persistence, and more. Click through for an example link of The Jordan Harbinger Show. Continue Reading
DAX: How Audio Will Continue to Drive Business Outcomes
This guest article by Les Hollander, CEO of Global-owned DAX, discusses the potential incoming era in which cookies aren’t king. Doom or opportunity? It’s not the first time the digital audio business has been challenged. Hollander explains three key learning points. Continue Reading
PRX, Radiotopia carve out new executive roles
PRX sent around an announcement of two new executive roles in PRX and its Radiotopia division. Julie Shapiro assumes the title of VP of Editorial for PRX and Radiotopia. She will continue to steer the creative direction and growth of… Continue Reading
RAIN Notes: Tuesday, October 19
Jottings of Note
— Who Knew? (Wondery)
— Never Too Much (Corus Entertainment)
— Pod vs. TV (Crooked Media)
RAIN Notes: Monday, October 18
Jottings of Note
— 24 in 24 (Spotify)
— Change Is Mandatory (IAB)
— Up Early Now (NP)
Targetspot revenues up 56% in first half of 2021
Digital audio ad company Targetspot, the largest division of audio solutions company AudioValley, enjoyed a 56% rise in revenue in H1 2021, over the previous year. “Several months of record growth were recorded in Q2 in the US, the main driver of this growth,” the company stated in an earnings disclosure. Continue Reading
RAIN Notes: Friday, October 15
Jottings of Note
— Walking Among (Acast)
— Talking Points (Audry)
— Her Secrets (C13 Originals & Campside Media)
Exclusive look: AdLarge 2021 Podcast Buying Guide
Leading podcast ad sales network AdLarge kindly sent us an exclusive preview copy of the company’s new 2021 Podcast Buying Guide, the fourth in an annual series, set for release Monday. We have admired previous installations of this helpful document for its smart organization and lucid writing. This year’s edition carries forward those values and introduces new features. Continue Reading
RAIN Notes: Thursday, October 14
Jottings of Note
— Winning (Macmillan Podcas)
— Cross-media (PRX)
— Live Kickoff (KMG, TalkShow, Krantz)
Apple dominates stream share; Spotify catching up in audience
Podcast measurement service Podtrac released data measuring podcast listening platforms. The report compares download and audience shares across leaders Apple and Spotify, as well as iHeartRadio, Chrome, Alexa, and a single group other services. Podtrac also reveals how those shares have changed year-over-year (Aug 2020 to Sep 2021). Finally, a graph illustrates the average number of streams delivered per listener, on each platform. It’s all quite interesting. Click through. Continue Reading
Audio Up follow-up: New investors and board members
Following our report of SiriusXM’s engagement with, and investment in, podcast network Audio Up, we now learn more details of Audio Up’s network of investors and new board members. Continue Reading