Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier. Click for more detail and the long-term graphic. Continue Reading
Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. In addition and at the same time,, Triton added to its growing bundle of survey reports with the LATAM Insights Report. While the ranker celebrates success among Latin American podcast networks, the Insights document offers insights in consumer behavior. Click for details. Continue Reading
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
“Daily just isn’t enough,” claims Mark Mulligan, Managing Director and Analyst at MIDiA Research and RAIN guest columnist. He is referring to studies which measure usage and audience size. His solution? Intraday usage tracking, That view yields a surprising ranker. Click for graphs and explanations. Continue Reading
Most American women are sports fans to some degree — that’s from a study by Edison Research, with SiriusXM and Group M. Metrics abound to lock in that fact. But ultimately this research is about advertising, and it supplies key linkages connecting female fandom with purchasing power and tendency. Click for lots of detail and graphs. Continue Reading
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
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Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading