Metrics & Research

NPR and iHeart Audience Network shine in Triton US Podcast Ranker (August 2024)

Posted on by Brad Hill

Yesterday we covered Triton Digital’s Australian Podcast Ranker and today we receive the U.S. ranker for perusal. This list ranks podcasts which use Triton’s download and user measurement services. Top line: NPR News Now claims the #1 spot as usual, sorted by weekly average downloads. That program was published 840 times during the measurement period, giving it a meaningful advantage in the download sweepstakes. Click for much more info and nuance, and links to both versions of Triton’s release. Continue Reading →

Five new shows out of 200 (Triton Digital Australian Podcast Ranker)

Posted on by Brad Hill

Triton Digital’s Australian Podcast Ranker for august, a 10-page PDF listing 200 shows, has been released to our eager grasp. As expected from previous monthly releases of this accounting, the Hamish & Andy podcast, produced by the Australian Broadcasting Corporation, owns the #1 spot as it has in previous months. We look for debut entrances to the list, and find just five of them. Click for more metrics and links to both versions (sortable and unsortable). Continue Reading →

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Posted on by Brad Hill

The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading →

Podcast ads beat other channels in back-to-school and holiday periods (Veritonic)

Posted on by Brad Hill

In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading →