The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters. That group represents over two billion cumulative downloads and 28,000 produced episodes. The survey is characterized as “sadistically long and detailed.” This is Part 1 of our coverage. Continue Reading
Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading
New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading
In a teacherly presentation that jams together more text and imagery than we ever thought could fit onto 19 pages, SiriusXM advocates for the compelling nature of audio messaging. Click through for RAIN’s detailed coverage, graphics, and sourcelink. Continue Reading
In a new survey report called Who Is Listening? produced by Manchester-based Sport Social Podcast Network, in cooperation with UK’s Mindfield Research, the mission is to better understand the lives of sports listeners. That includes their demographics, income, home ownership stats, purchasing habits, and their passion for sport and exercise. Click for results, graphics, and source link. Continue Reading
The average cost per thousand (CPM) for podcast advertising in September dropped three percent from August. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.37 on September 1, compared to $22.04 a month earlier. That per-thousand rate was the lowest in 52 months. Click for the four-year cost chart. Continue Reading
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
The Marketers’ Guide to News Radio, a new info-promo by radio giant Audacy, makes a richly graphical case for the quality of news radio audiences, and the unique values to advertisers. The presentation deck represents a 2024 study conducted for Audacy by market research company Alter Agents. In it, we are drenched with affirmations about the credibility and stickiness of radio news, and the advantages of advertising in that channel. Continue Reading
Yesterday we covered Triton Digital’s Australian Podcast Ranker and today we receive the U.S. ranker for perusal. This list ranks podcasts which use Triton’s download and user measurement services. Top line: NPR News Now claims the #1 spot as usual, sorted by weekly average downloads. That program was published 840 times during the measurement period, giving it a meaningful advantage in the download sweepstakes. Click for much more info and nuance, and links to both versions of Triton’s release. Continue Reading