Only 6,868 new podcasts were launched in December, a 13-month low point. That marker continued a four-month slide as new-show production diminished toward the end of 2021. However, 2021 as a whole produced the second-highest number of new podcasts in 12 years (over 687,000 of them). Click for charts. Continue Reading
The U.S. recorded music industry is projected to exceed a 48-year revenue record set in 1999, according to RAIN’s examination of reports from the RIAA. The historical revenue high point was set in 1999 at $14.6-billion in recorded music revenue. Based on a persistent trend of H2 revenue exceeding H1 revenue, we project a new high water mark driven by streaming, the most lucrative channel for music labels. Click through for details and infographics. Continue Reading
The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised, again. The revision brings the detailed and useful infographic do date with podcast industry acquisitions made since the previous version. Continue Reading
Canadian listeners chose digital audio sources slightly more than radio in 2021, for the first time. This according to eMarketer. “The switch is related to a reduction in commuting,” the company notes, “which has had a direct impact on terrestrial radio consumption.” eMarketer is predicting a widening of the gap in 2022. Continue Reading
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading
In Magellan AI’s just-released ranking of podcast ad spending, we see the continuation of a sameness trend. Eight of the top 15 companies have ranked in the list for eight straight months. And in November there are no new brands that haven’t appeared once in the past eight months of RAIN comparisons. Click through for links and RAIN’s 8-month chart. Continue Reading
Digital audio revenue is mostly derived from subscriptions, which will reach nearly two-thirds of total revenue in 2022. eMarketer projects 2022 as the yeard of greatest divergence between subscription revenue and digital audio ad revenue. Platforms included in this research include digital AM/FM, plurplay internet radio, satellite, and streaming music services. Continue Reading
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
In Podtrac’s recently released Top Podcasts ranker for November, we see the continuation of a sameness trend RAIN has been tracking for several months. The list measures Podtrac clients and is ranked by U.S. audience size. Click through for RAIN’s visual comparison, and Podtrac’s original November list. Continue Reading
The Canadian Podcast Listener 2021, an annual consumer survey project produced by Signal Hill Insights, with support from TPX, has been released. In a broad sweep, the 2021 report portrays the Canadian podcast market as growing in listenership with advertiser-friendly consumers. Click through for metrics, graphics, and a download link. Continue Reading
The Infinite Dial, globally recognized as a singular authoritative consumer survey and reference for how people consume digital media, will be extended to the UK next month. The annual American edition has been produced for 24 years, resulting in exceptionally valuable trend lines illustrating consumer uptake of streaming audio and podcasting. The brand has expanded to Canada, Australia, Germany, and South Africa. The December 2 release of a UK version will be Edison’s first for that region, and is supported by Bauer Media and Spotify. Click for the registration link. Continue Reading
The much anticipated Black Podcast Listener Report, with support from Edison Research and Mindshare, was released today and presented in a webinar. Key survey points cover the size of the Black listening audience and how it compares with the total U.S. population, how that audience discovers podcasts, their receptivity to podcast ads, and much more. Click through for many data points and graphics. Continue Reading