The end-of-year stream of research reports continues apace. Podcast/audiobook platform Podimo has produced The 2024 Global Trend Report, promising “a year of stories and reactions in 2024, and the trends that will define podcasting in 2025.” A surprising lack of graphics encourages reading more than quick glances; no complaint here. Click for highlights and a link.
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— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
SiriusXM has released an updated strategic plan. We hear about “marketplace headwinds,” and learn that streaming is demoted as a business priority. Continue Reading
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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MIDiA Research, known for its extraordinarily detailed, insightful, and finely articulated research, has released its 2025 predictions. Presented in a webinar last week, we now offer a rundown of the accompanying slide deck provided to RAIN by MIDiA. Continue Reading
Podcast giant Acast has acquired Wonder Media Network (WMN), a strategy, production, distribution, and design firm. The merger will create a new division within Acast called Acast Creative Studios. Wonder’s portfolio of original podcasts comes along with the deal. Continue Reading
New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously. Click for details. Continue Reading