Apple announces podcast analytics, an industry breakthrough

At last week’s WorldWide Developer Conference, James O. Boggs, Business Manager of Apple’s podcast division, announced that Apple will introduce podcast consumption analytics later this year. The announcement was tucked quietly onto the end of a long session of WWDC speeches, masking its importance as a much-needed, long-awaited decision by Apple that some industry insiders believed might never come. Continue Reading

Dashboard? Eh, it’s time for the back seat integrations

The connected car revolution continues to grind along incrementally, model year after model year, with app connectivity becoming easier as the American auto fleet (12 years old on average) modernizes. The digital dashboard is the gridiron, and the traditional button radio is the line of scrimmage as audio providers collide for position. But it doesn’t end there. Continue Reading

Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading