Report examines digital growth for music in southeast Asia

A new report from McKinsey & Company examined the streaming music industry in southeast Asia. The region has a range of digital music market sizes, with some large and firmly established while others are still on the grow. Across the area, digital music growth is happening faster than the global rate (8.8% a year compared with 0.4% a year between 2011 and 2015). Continue Reading

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Nielsen 360 report examines concert behaviors and data

Nielsen’s latest data is a Live Event 360 report, which analyzes fan behavior around concerts. People who attended at least one concert or festival in the past year spent 60% of their average annual music budget on attending those performances. Although the Nielsen report is focused on finding brand and marketing opportunities around live shows, there’s also an intriguing perspective for digital music platforms. Continue Reading