Steve Goldstein: Authenticity And AI In Podcasting

by Steve Goldstein

“Authenticity is Merriam-Webster’s 2023 word of the year,” Steve Goldstein informs us in his latest guest column. That word resonated in the podcasting field, used to represent a unique value to both listeners and advertisers — “both a cliche and a cornerstone,” Steve says. That brings podcasting up against AI, arguably pretty low on the authenticity scale. Things brings up a conundrum: Is AI a boon to podcasting or a threat? Steve holds forth. Continue Reading


Podcast consumers plan to listen more: Nielsen 2023 Consumer Survey Report

Nielsen has released its 2023 Consumer Survey Report. This is a consumer sentiment study which stretches across disparate aspects of life — inflation, social media, audio listening, and more. Podcasting is highlighted early in the 28-page report, identified by consumers as the media consumption category likely to grow the most in their personal listening during the next 6-12 months. Click for detail and graphs. Continue Reading


Weekly podcast listeners overwhelmingly prefer YouTube, and other new stats (Cumulus Media / Signal Hill Insights)

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading


James Cridland’s International Radio Trends: A Look Round Radio Formula (Mexico)

by James Cridland

In his latest piece, guest columnist James Cridland reports on a recent visit to Radio Formula, a national radio station in Mexico, owned by Grupo Formula. A new facility, opened in March of this year, offer gleaming photos. “It was astonishing how much the company had packed into what seemed to me like a quite small space.” James reports. He also reports on the latest RAJAR MIDAS report. Continue Reading