RAIN Notes: September 20
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
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Trust, impact, authenticity: A podcast survey of registered voters from Voxtopica
In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
CodeADX launches to connect podcasts with Shopify sponsors, supporting the long tail
A new way for podcasters to earn sponsorship revenue has been developed by CodeADX, which identifies itself as The Promo Code Marketplace. In this system, podcasters have full control of their sponsors and the products promoted on the show. It’s based on a commission model which generates what CodeADX calls “meaningful revenue,” even for shows lacking a scaled-up audience. Click for the details. Continue Reading
The case for news radio advertising (Audacy)
The Marketers’ Guide to News Radio, a new info-promo by radio giant Audacy, makes a richly graphical case for the quality of news radio audiences, and the unique values to advertisers. The presentation deck represents a 2024 study conducted for Audacy by market research company Alter Agents. In it, we are drenched with affirmations about the credibility and stickiness of radio news, and the advantages of advertising in that channel. Continue Reading
RAIN Notes: September 17
— Another Pivot (Will Page)
— SIRI Split (Forbes) Continue Reading
Former Pacific Content colleagues launch Sequel (with a capital S)
Andy Sheppard and Tori Allen, both former showrunners at Canadian podcast production company Pacific Content, have joined forces to launch Sequel, which in name and intent provides a similar service as Pacific Content. Click for the detailed history with links. Continue Reading
RAIN Notes: September 16
— Annoyances Solved (Hyperfixed)
— Seeking 2.0 (Podcamp)
— Live At Scale (The Acquired)
— At The Top (Cathy Csukas) Continue Reading
True Crime podcasts help crack true crimes (Edison / audiochuck)
In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading
BMI takes legal action in royalty conflict with SiriusXM
“Years of negotiations.” That’s how performing rights organization (PRO) BMI describes its patience and perseverance in royalty dealings with SiriusXM. With patience and perseverance evidently expired, BMI filed a legal action to determine what it calls “fair and appropriate fees.” Click for details — all from BMI’s perspective. No public word from SiriusXM at posting time. Continue Reading
NPR and iHeart Audience Network shine in Triton US Podcast Ranker (August 2024)
Yesterday we covered Triton Digital’s Australian Podcast Ranker and today we receive the U.S. ranker for perusal. This list ranks podcasts which use Triton’s download and user measurement services. Top line: NPR News Now claims the #1 spot as usual, sorted by weekly average downloads. That program was published 840 times during the measurement period, giving it a meaningful advantage in the download sweepstakes. Click for much more info and nuance, and links to both versions of Triton’s release. Continue Reading
Five new shows out of 200 (Triton Digital Australian Podcast Ranker)
Triton Digital’s Australian Podcast Ranker for august, a 10-page PDF listing 200 shows, has been released to our eager grasp. As expected from previous monthly releases of this accounting, the Hamish & Andy podcast, produced by the Australian Broadcasting Corporation, owns the #1 spot as it has in previous months. We look for debut entrances to the list, and find just five of them. Click for more metrics and links to both versions (sortable and unsortable). Continue Reading
AI songs + fraudulent streaming + millions in royalties = FBI/DOJ seeking 60 years in prison
It had to happen, and possibly has happened before. Now it has definitely happened with severe potential consequences. An guileful North Carolina musician named Damian Williams has been accused of fraudulently streaming AI-created songs and dishonestly collecting royalties. We learn this from the United States Attorney’s Office of the Southern District of New York. It’s no small-scale gambit. Click for the impressively corrupt details. Continue Reading