Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
This week James reports the BBC’s new station, called Election 2024. It’s a 24-hour news stream, and interestingly it is available only on the BBC Sounds app … and only in-UK listeners can hear it, and James is dubious. Also: American radio jingles, Australian radio mascots, and much more. Continue Reading
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
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