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Rumor Fact(ory): Spotify nearing major label deals with some surprising propositions

Financial Times is the source of the latest Spotify speculation, reporting that the streaming service is close to final licensing deals with the major labels. The core of those arrangements, is that Spotify would pay a lower royalty fee to the labels, but in exchange would temporarily gate major album releases for paying customers.

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Spotify may test out windowing content

Spotify logo new color canvas

In a big potential strategy shift, Spotify is allegedly open to some artists temporarily restricting their music to its paid tier. Unnamed sources told The Wall Street Journal that Spotify will consider windowing content based on whether a listener pays for the service. An insider said Spotify would be trying this strategy as a test first to assess the impact it might have on usage and subscription membership.

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