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U.K.’s Global acquires AudioHQ which becomes DAX, bringing that programmatic platform to U.S.

In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading

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Lore is the latest podcast to hit the small screen

We’ve been profiling a trend over recent months of the film and television industry of finding new source material in podcasts. The latest project in this vein to hit the airwaves, or at least your fiber optic cables, is Amazon Prime Video’s Lore. The show is based on a podcast of the same name by Aaron Mahnke featuring real-life stories of horror, witchcraft, and medical malpractice. Continue Reading