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RAIN Summit in Chicago jammed the House of Blues with audio buyers and industry influencers

Dozens of audio buyers from Chicago ad agencies joined online audio influencers from 52 companies at RAIN Digital Audio Advertising Summit at the legendary House of Blues. The audience packed the main floor and spilled into the two side bar areas. The streamlined, four-hour event featured 20 speakers and six staged sessions. Continue Reading

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Kurt Hanson: Report from Radiodays Europe (Part 2)

One of the highlights of the recent Radiodays Europe conference in Amsterdam, attended by more than 1,500 public and private broadcasters from across much of Europe (see Part 1 of my report here) was an update on Norway’s current year-long, region-by-region shutdown of the FM band, designed to move listeners to DAB+ channels. RAIN News Publisher Kurt Hanson’s “Part 2” from the conference. Continue Reading

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Upcoming RAIN Summit to focus on research, programmatic, creative audio, podcasting

Research, programmatic advertising, creative audio branding, and podcasting are key topics at the RAIN Digital Audio Advertising Summit on April 12 in Chicago, the third in a series of advertising-focused business conferences produced by RAIN in the past year. The event will take place in the famed Chicago House of Blues in the heart of River North. Continue Reading

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Chicago Summit in four weeks: A deeper Infinite Dial; audio creative; programmatic; podcasting

The RAIN Digital Audio Advertising Summit takes place in four weeks, on April 12 at the House of Blues in Chicago. One of many highlights will be Tom Webster (Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital), well-known as the hosts and presenters of The Infinite Dial Webinar, in a moderated discussion of the 2017 edition of that monumental consumer survey. Continue Reading

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Quotes and memorable moments from RAIN Summit in NYC

The RAIN Online Audio Advertising Summit at the Metropolitan Pavilion in New York this week featured 22 speakers in a streamlined four-hour morning conference. Audio buyers from New York ad agencies shared the audience space with audio publishers, podcast networks, and tech companies. All the speakers contributed high-level thought leadership. We gathered just a few quotes of interest during the event. Continue Reading