As online gaming grows to huge proportions, ad tech company Audiomob has launched audio ads for mobile games, and a demand-side platform (DSP) for setting up campaigns. Related to the entwining of gaming and audio, Pandora builds a collection of videogaming playlists. Continue Reading
As with other sports, media rights in Major League Baseball are tightly controlled and splintered among many options, some free and some dependent on subscription. Now MLB is loosening its grip on streaming audio baseball games. But not entirely. Continue Reading
Podcast ad-rep company True Native Media has hired three new account executives, doubling the firm’s staff, Founder/CEO Heather Osgood announced. “Today is a huge milestone,” she said, noting that the expansion is happening merely six months after founding the company, and without external funding. Continue Reading
You know an app is buzzworthy when research organizations study it. So it is with Clubhouse, the iOS-only, Android-excluding social audio app that has quickly gained high awareness. Toronto-based Signal Hill Insights partnered with social media researcher Digital Hug in a two-phase study of usage of, and sentiment for, Clubhouse. Continue Reading
Triton Digital has expanded its well-known and often consulted Streaming Metrics rankers, adding a Netherlands-specific product. The new addition is launched with reports for January and February. The new Netherlands product is more complicated than the familiar U.S. reports. Continue Reading
Deezer’s push into high-rez audio streaming takes an additional step now, as the company announces an expansion of the HiFi listening plan to families. Five additional accounts can be added to an existing HiFi subscription for five dollars. Continue Reading
Samsung has launched a podcast listening component to some of its phones, appropriately called Samsung Podcasts. The company says it’s for “users who want easier access to their favorite podcasts.” The feature is limited to certain Galaxy phones. Continue Reading
Jottings of note:
— New exec hire: A Million Ads
— Radio HoF open voting
— Voice AI webinar
— Manoush zigzags Continue Reading
New podcasts of note.
The Path HERE (Scott Savlov)
Takeline (Crooked Media)
Minnie Questions with Minnie Driver (iHeartRadio)
Will Packer Media is entering a formal and longer-range partnership to create a slate of scripted and unscripted podcasts for iHeart. Will Packer is a Hollywood producer. James Lopez is his production partner in the Fight Night podcast, a true crime show which was placed in iHeartRadio in 2020. The first spawn of this new arrangement will be an urban drama scripted series centered in present-day Oakland, California. It is set to launch in the second quarter of 2021. Continue Reading
Podcasting attribution company Podsights has announced a $4-million fundraise from existing and new investors. Staff expansion is in the works, and the announcement includes several job listings. Also a growth chart. Continue Reading