Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading
Jottings of Note
— Heat (Vox Media)
— Breakage? (WIRED on Spotify)
— Incoming (Sony Music Podcasts)
From iHeartRadio we receive a notice that Paris Hilton is at the center of a new podcast production, Trapped In Treatment. It will launch in 2022, and is a combined effort of the celebrity with four media companies: iHeartMedia, London Audio (a division of 11:11 Media), Warner Bros., Unscripted Television, and Telepictures. Continue Reading
For his latest collection, music superstar Ed Sheeran is partnering with YouTube Shorts by producing one Short for each song. YouTube Shorts is the video behemoth’s competitive stab at Tik Tok. Continue Reading
James Cridland returns with one of his more technical columns, in which he closes the can of worms opened in last week’s coverage of a frequency switch at 4BC in Brisbane, Cridland’s home base. Lots of graphics. But first, the UK’s decision about FM switch-off, a new rule for smart speakers, the geography of Wales according to TuneIn, and the new BBC logo. Continue Reading
Digital audio solutions company Targetspot, a division of AudioValley, is enhancing its North American presence as it does business with new N.A. partners. Click through to track several executive movements, some of them crossing the ocean. Continue Reading
Cirrus Streaming, which provides many kinds of enterprise streaming services from cloud streaming to Alexa service, has built and released a comprehensive podcasting solution. The single-dashboard solution suite includes hosting, editing, monetization, and distribution. There are special instant-podcast tools for broadcasters.
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Spotify is expanding its podcast feature set while reinforcing its walled-garden experiments in podcasting. The latest: Video podcasting. “Soon, Spotify users will see a lot more video podcasts on the platform,” the company says as it rolls out the capability.… Continue Reading
Triton Digital has added New Zealand to its region-specific portfolio of measurement trackers for podcasting. The inaugural edition covers September audiences and downloads in NZ. One native network dominates, while seven other international podcast groups also register. Continue Reading
Jottings of Note
— Patience and Perseverance (Dave Zohrob)
— Deep Podreads (The Podcast Reader)
— Marbylous Deal (Marbyl)
— Elevated (Scott Porretti)
Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers — these metrics include size of audience, demographics, listening persistence, and more. Click through for an example link of The Jordan Harbinger Show. Continue Reading