iHeartMedia establishes Hispanic brand management team as category grows fast

iHeartMedia announced the launch of a new Hispanic brand management team. The new group will offer strategic guidance to the company’s Hispanic brands and connect advertisers with iHeartMedia’s Hispanic audience. Hispanic listeners are a growing category for the U.S. radio and music markets, and many media companies are working to better serve them. For instance, last week, Univision announced plans for an IPO. Continue Reading