by Steve Goldstein
In this guest column, Steve Goldstein presents a much-needed thought piece which examines where the value lies in podcast subscriptions — for creators, for audiences, and for the global ecosystem. “We don’t yet know the value between podcast content and someone’s wallet.” Essential reading. Continue Reading
by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein debunks the headlines declaring 2-million existing podcasts. Should single-episode “one-and-done” efforts count? The Amplifi Podcast Pyramid really clarifies how we should interpret the global podcast catalog — and is a thing of beauty.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein delivers a list of eye-catching, thought-provoking stats from the podcast realm. As far as we can tell, not a single one is April Foolery.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein gets real about podcast creators getting their shows into the mobile devices of prospective listeners, and then actually getting played as a separate challenge. “Our smartphones are loaded with the great intentions of downloaded podcasts that are never listened to.” Brace for numbers-based reality.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein ruminates on the possible podcast-industry-wide switch from “Subscribe” to “Follow.” He cheers Apple for announcing the switch, but wonders: “Have we seen the last of the term “subscribe” as it relates to podcasts?”
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein collects quotes from famous literary editors, all of them applicable to podcasting. Brevity is key.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein lists major sponsors of Tom Brady’s first Super Bowl in 2002. “Great brands and shows iterate to stay relevant,” Goldstein says, and that’s how this fun and interesting column relates to podcasting.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein lays out some Reality with a capital R for new and would-be podcasters. “The truth is well-funded companies with tools, talent, and resources at their disposal often fall into a similar trap of introducing merely adequate content along with vanilla marketing.” Steve itemizes three critical strategic components. A must-read column.
Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein describes high points of the recently concluded virtual CES from the audio business perspective. Podcasts, in-car audio, and autonomous cars are highlighted. Plenty of links to session video available to watch.
Continue Reading
by Steve Goldstein
In this year-in-review guest column, Steve Goldstein ruminates on audio’s growth from outdated also-ran in the media universe, to an essential component of the media mix. And the audio story is more than just Spotify and SiriusXM. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein chats with Edison Research SVP and ubiquitous keynote speaker Tom Webster about the podcast experience through smart speakers. the conversation is informed by stats and charts from the Edison/NPR Smart Audio Report. Continue Reading