Steve Goldstein: Ask These 9 Questions to Determine Whether Your Business Should Have a Branded Podcast

Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies. Goldstein writes frequently at Blogstein, the Amplifi blog. Steve can be reached directly at 203-221-1400 or sjgoldstein-at-amplifimedia-dot-com.

In part I of our two-part guide on creating a successful branded podcast, we covered the four proven building blocks to deliver a winning show.

Not every business will be successful with branded content. The chart below can help you decide whether a branded podcast is the right move to reach your marketing goals. To find out, answer the following eight questions honestly, with a simple ‘Yes,’ ‘Maybe,’ or ‘No.’

Now add up how many times you answered, ‘Yes,’ how many times you answered ‘Maybe,’ and ‘No.’ If you have more than 6 ‘Yes’ answers, you’re on the right track.

Don’t Just Check the Box

Today’s “new new” thing is podcasts. Seemingly every day, a new podcast production company, some with little or no track record emerges, aggressively pitching businesses about the need to use branded podcasts to connect with people. Companies are jumping on the branded podcast bandwagon, only to be disappointed later either because the content missed the mark, or it was difficult to land an audience.

Success in this space has been elusive for most brands despite the potential. It helps to have experience in your corner. We’ve honed our approach with decades of experience helping media brands in broadcast and satellite  radio, local and national TV, podcasting, and digital audio. Our team of audio content veterans has the expertise and insight to translate your brand’s values into a podcast that informs, entertains, and engages. We also can advise and execute an effective podcast marketing strategy. We know which levers to pull to make sure your content is heard.

Is a branded podcast right for your company or your client?

A branded podcast won’t work for everyone – but it is the perfect storytelling medium for some brands.

Let’s discuss. We will tell you the truth.


Steve Goldstein