by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading
by Steve Goldstein
Everyone knows about podfades, podcasts that start but don’t continue due to lack of initiative. “Many are started on a whim; some creators hope for instant stardom and riches,” Steve Goldstein observes. But this column is about making a strategic choice to end a podcast run. “The ongoing question for podcast producers and creators to ask when thinking of pulling the plug is whether a show is on its way up, sideways, or out.” Goldstein itemizes and explains six decision points in this important column. Continue Reading
by Steve Goldstein
Podcast success charts have multiplied, and it’s understandable if your confusion has multiplied along with them. Steve Goldstein is undaunted, as he accepts the challenge of untangling who is measuring what, and explaining why the competing rankers (there are at least eight of them) differ. An illuminating column. Continue Reading
by Steve Goldstein
A deep and interesting conversation with Scott Simonelli, CEO of Veritonic. Includes links to sonic identity examples. Continue Reading
by Steve Goldstein
“The podcast wars are here,” says Steve Goldstein in this guest column. With comparisons to baseball, TV, and satellit radio, Goldstein lays out the anatomy of podcasting’s new competitive parameters. It’s not about just getting users to sign up for Premium service — Daniel Ek is going after radio. Read this exceptional anlysis. Continue Reading
by Steve Goldstein
Steve reflects on the normal and the abnormal as the coronavirus pandemiSteve takes measure of new coronavirus listening trends, speculates about radio “throwing the long ball,” and urges mastery of new platforms. A must-read. Continue Reading
by Steve Goldstein
Steve reflects on the normal and the abnormal as the coronavirus pandemic continues to weigh on the world. It’s a challenging time, and maybe we need what he dubs “the big R.” Continue Reading
by Steve Goldstein
The Amplifi Media CEO sits down for a conversation with Bret Kinsella, founder and CEO of Voicebot.ai. The two discuss the outlook for voice tech, where radio fits in the picture, some of the the current common hurdles to adoption, and why the field is much more than just smart speakers. Continue Reading
by Steve Goldstein
The COVID-19 pandemic continues to keep people at home and isolated. Steve offers his insight on how the current crisis will impact podcast listening, and how podcasts can stand out in a time where people are lacking connection. Continue Reading
by Steve Goldstein
Steve recaps Spotify CEO Daniel Ek’s comments on the company’s podcast plans and pieces together how its top-level strategy is coming together. One big takeaway: things will happen fast. Continue Reading
by Steve Goldstein
The year kicked off with both the Voice Summit and Project Voice exploring the latest developments in technology centered on speech. Steve Goldstein of Amplifi Media recaps some of the trends emerging from those gatherings. Continue Reading
by Steve Goldstein
The Amplifi Media CEO returns from another year of CES in Las Vegas. He shares the trends that he saw on the show floor, including several reality checks about what concepts he expects to actually yield value in the future. Continue Reading