A key metric from The Infinite Dial 2015 shows that in the midst of momentum for the podcast category, there is still much growth to come. Also — an entertaining video. Continue Reading
Guest columnist Larry Rosin, President of Edison Research, expands the details of podcast listening by age group, from The Infinite Dial 2015. Continue Reading
Guest columnist Larry Rosin reveals new, previously-unreleased information from The Infinite Dial 2015 — which age demographic listens to podcasts the most? Continue Reading
Guest columnist Larry Rosin reveals new, previously-unreleased information from The Infinite Dial 2015 — what is the least essenatial medium in people’s lives, compared to 13 years ago? Continue Reading
The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading
Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
Edison Research announced a consumer survey milestone: Over half (53%) of U.S. adults (12+) listened to online radio in the past month. Sources include terrestrial station webcasts, online radio like Pandora, and other services like Spotify. The percentage translates to an estimated 143-million people. Continue Reading
As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in Infinite Dial history. Continue Reading
Edison Research announced that Share of Ear, a large-scale survey project which measures what U.S. consumers listen to across all types of audio, will accelerate its semi-annual pace to a quarterly reporting period. Continue Reading
In a newly released piece of the ongoing Share of Ear study by Edison Research, podcast users justify the “super listener” label bestowed by Edison’s report last fall. The updated fall edition of Edison Research’s Share of Ear study revealed that podcast listeners spend six hours and eight minutes each day (on average) consuming audio, and are shifting away from AM/FM listening. Continue Reading
American teens listen to more streaming audio than AM/FM radio, according to fresh survey data from Edison Research in its ongoing Share of Ear research. The age group (13-17) represents so-called Digital Natives, whose consumer choices might be predictive of future mainstream behavior. Continue Reading
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading