Edison Research has released another factoid in advance of its Infinite Dial 2016 webinar on Thursday, and it’s a landmark in the evolution of streaming audio. Half of Americans 12 years and older listened to online radio weekly. That percentage is up from 44% last year. Continue Reading
In advance of The Infinite Dial 2016 this Thursday, Edison Research has released one result of its large-scale consumer survey of American listening habits. In it, Edison announces that podcast listening “is growing — and growing fast.” Continue Reading
Edison Research presented new research at the Country Radio Seminar in Nashville this week. The slide presentation is a dazzling, Star Wars-influenced “Ear Wars” show complete with deep-space Lucas-style video backgrounds. Within, Edison reveals new numbers from its ongoing Share of Ear study. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading
In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week. Continue Reading
What does it mean when industry observers criticize radio for failing to tell a better story about itself? What should it mean? Larry Rosin thinks radio should take a lesson from what it preaches to advertisers. Continue Reading
In a webcast presentation yesterday, Edison Research revealed all the podcast-related survey data from The Infinite Dial 2015. The result is a more comprehensive view of who is listening to podcasts, in what numbers, and the audience attributes. Continue Reading
In this third part of a four-part series, Edison Research President Larry Rosin analyzes the reasons why radio simulcasts do not compete effectively with other streaming choices. Continue Reading
Edison Research announced a strategic relationship with Southern Cross Austereo, Australia’s largest radio company. The agreement will include bringing Edison’s research advancements to the Asia Pacific region, and representation of SCA’s innovations in North America Continue Reading
Thousands of radio stations have their simulcasts available on mobile devices. Radio stations spend billions in paid-equivalent value promoting these apps. Yet, all rolled into one they are getting a small share of listening. Continue Reading
A little over five years ago, simulcasts made up the majority of online radio usage. Then over the last several years Pandora has enjoyed consistent growth while the market for simulcasts is pretty much flat. Continue Reading